Briefs: Generational Trends

Biometrics Go Live: Applications for Consumers


Biometrics in the most general sense is the statistical study of biological phenomena. Biometric identification, often called simply “biometrics,” is a specific application of biometrics for determining or verifying the identity of an individual. Long described as an emerging technology, biometrics is now being implemented in a wide variety of applications and settings.

While there remains some skepticism about the scalability of biometrics to large numbers of users, biometrics is already in widespread use.

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Millennials and Food


Driven by the unique experiences of their generation, Millennials’ food choices, shopping patterns, preparation of food at home, and selection of food away from home are all different from those of earlier generations. And in coming years, Millennials will have an oversized impact on the food behavior of Americans.

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Millennials and Parenting: New Approaches in the Digital Age

Flickr_Michael Coghlan

The Millennial generation has delayed such traditional milestones as getting married and having children. Yet over the last decade, more than 20 million Millennials have become parents. And in the coming 10 to 15 years, tens of millions more will join them, leading to perhaps the biggest parenting generation in US history.

Soon to become the largest cohort of adults in the United States, the 80 million Millennials have been shaped by an array of forces — including the digital age, the lingering recession, and the unemployment of their teens or early adulthood — that earlier generations did not experience.

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Millennials and Money: A Generation of Savers?

Money!by Vincent Diamante

The Millennial generation is earning, saving, and spending more money every year.

The oldest Millennials, now in their mid-30s, are entering their prime earning years, while younger Millennials — many of them well-educated and with high earning potential — are still joining the workforce. Millennials already account for 21 percent of consumer discretionary spending — pumping $1.3 trillion into the economy. And by 2017, the Millennial generation is projected to surpass the boomer generation in spending power — and become the most active spenders of the first half of the 21st century.

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The Rise of the African Consumer

Image: Yenkasssa
Flickr, creative commons for commercial use

Africa’s economic and consumer activity are rapidly expanding. Over the last decade, the rate of Africa’s economic growth—equal to that of the Middle East—has been second only to emerging Asia. In fact, Africa’s GDP has grown at a faster rate than the world’s GDP in every year since 2001.

Contrary to popular belief, however, this growth has been driven not so much by harnessing the continent’s resource wealth (although that has certainly played a significant part), but more so by the increasing purchasing power of Africa’s rising consumer class and the consequent expansion of consumer-facing sectors of the economy.

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Land of the Setting Sun: Japan’s Time Bomb

Japan_LandofSettingSun_Max max Flickr

Japan, the third largest economy in the world, is experiencing dramatic and potentially disastrous demographic shifts. Japan’s population, already old, is aging rapidly.

But in recent years, Japan has begun facing another demographic challenge: In addition to aging, the country’s total population has now begun shrinking. As a result of this overall decline, the senior share of the population is growing even more quickly. While the senior population continues to grow, the population of children and working-age adults is dropping.

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China’s Post-2000 Generation: Understanding the Kids Today

Image: Flickr, creative commons for creative use

Most of today’s Chinese children were born during the 2000s. The 154 million members of the post-2000 generation live in unprecedented prosperity, with resources never before lavished on a generation in China — enhanced for many by their status as only children.

As they enter their teen and young-adult years, members of this generation will face a range of challenges, including meeting their own and their parents’ high expectations, and navigating life in a middle-income country that still constrains many personal freedoms. This clash could set the stage for change in China.

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Australian Reinvention: A Lifestyle Remodeling


Australia’s 20 million people face the usual pressures of life in World 1, from fast-paced urban living to aging and obesity.

In response, they are turning to four lifestyle trends which increasingly are driving consumer behaviors: personal makeovers, attention to wellness, home makeovers, and “sea change” towards the simple life. Together, these trends offer clues to future directions for Australian lifestyles.

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Online Dating 2.0


Online dating has grown from a niche activity in the early to mid-1990s, into a leading way that couples meet. It is no longer simply the purview of early adopters and tech-savvy 20-somethings, but is now a legitimate tool in the single person’s dating toolbox.

As the platforms and tools (e.g., mobiles and apps) used in online A niche no more 2 dating evolve, this is helping to usher in an era in which romantic relationships are increasingly intermediated by communications technology—but also in which the tried-and-true, face-to-face and “referred by a friend” types of interactions still have their place.

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Diabetes: The Price of Increasing Prosperity


The incidence of diabetes continues to expand globally. By 2025, diabetes sufferers are expected to compose 7% of the world’s population, and the global cost of diabetes treatment will reach $440 billion.

The rise in diabetes is driven in part by rising affluence. Risk factors for the disease include unhealthy diets that contribute to obesity, the aging of societies around the globe, and sedentary lifestyles; all of these factors are exacerbated by economic development.

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The Arab Digital Generation


Internet use is low but rising in the Arab world. One group is ahead of the curve, however: the so-called Arab digital generation. These young, enthusiastic users of information technology show distinct characteristics, both in their approach to IT and in other aspects of their lives. This brief examines the group, based on Understanding the Arab Digital Generation, a 2012 report produced through a collaboration between Booz and Co. and Google, and several supplemental sources.Read more…

The Next Generation of Stay-at-Home Dads

flickr_Mateus Lunardi Dutra

The past decade has seen the emergence of a new twist on the traditional nuclear family: mothers who work full time (like their fathers did), while fathers stay at home and take care of the day-to-day responsibilities of parenting.

And although the Great Recession may have accelerated this trend, studies have shown that the majority of men who engage in full-time parenting have not been forced to do so by difficult economic circumstances, but, rather, have chosen to do so.

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The Connected Family: Technology Is the Tie That Binds


The modern American family is increasingly reliant on technology for internal communication, coordination, entertainment, and household management. As digital devices, applications, and media multiply, acquisition costs fall, and market penetration grows, each family member — from the youngest to the oldest — is more and more able, and likely, to choose his or her own digital road when it comes to spending time at home.

Digital technology is also helping to ease household management for busy families, as well as stretching the boundaries of the physical household and making it easier to seamlessly integrate distant grandparents or kids away at college into everyday family life.Read more…

Kevin Osborn’s Four Futurist Forecasts on The Future of Fatherhood

Eduardo-Merille_Flickr copyMen’s attitudes towards everything from work and education to marriage and raising children have been changing over time. What’s driving these changes in attitude? Are men approaching fatherhood differently than previous generations? How should businesses market to these new dads?

To answer these and other questions, we turn to Kevin Osborn, author of The Complete Idiot’s Guide® to Fatherhood — as well as The Complete Idiot’s Guide® to Bringing Up Baby, and The Complete Idiot’s Guide® to Parenting a Preschooler and Toddler.

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The New American Grandparents


As demographers and market analysts have been trumpeting for years, the baby boomers — who have transformed virtually every life stage they have gone through — are now entering their retirement years.

The oldest boomers have already turned 65, and some 10,000 more will turn 65 each day of the next 16 years. And while many analysts have already turned their attention to how boomers will alter retirement, most boomers — as well as many older members of Gen X — have already reached, and begun to change, another significant life stage: grandparenthood.

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Taking It Slow: Understanding the Slowness Movement

michael pollak slow flickr

Life is moving too fast. In our always-on culture, more and more people are saying that they feel overwhelmed: too much to do, too much information, too many responsibilities, and, above all, not enough time. These feelings have sparked a growing movement to slow down the pace of life.

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Millennial Women at Work: Progress and Struggles in the American Workplace

flickr_ITU Pictures

The roles, opportunities, and treatment of women in the American workplace have been gradually shifting for many decades. Issues such as equal opportunity and equal pay for equal work have been addressed across several generations, yet remain unresolved. The Millennials are the latest generation to encounter these workplace hurdles. In October 2013, Pew Research Center surveyed 2,002 adults, including 810 Millennials (ages 18 to 32), asking questions pertaining to gender and work. Pew combined the results with analysis of Census data to create a picture of the roles and attitudes of men and women in the US workplace.Read more…

A Win-Win for Women and Business: Partnering for Growth in Worlds 2 and 3


Over the past two decades, aid organizations such as the World Bank, microcredit institutions, and NGOs have recognized women’s distinctive role in international development. When aid and credit are funneled directly to women, rather than through traditional channels, improvements are seen in economic and social indicators ranging from economic growth to agricultural productivity to more sustainable population growth rates. “The empowerment of women is smart economics,” Robert Zoellick, president of the World Bank, has often stated.Read more…

Women in World 1: The Big Flip


The Great Recession has accelerated a dramatic shift in gender roles: Women in World 1 are surpassing their male peers in income, education, and professional attainment, while many men are losing ground economically. In countries ranging from Japan to Singapore, France, Norway, Canada, and the United States, these shifts are shaking up longstanding social and economic patterns.Read more…

Millennials and Health: Seven Trends

Healthcare Apps for Android Tablets - Intel Free Press

Members of the Millennial generation, born between 1979 and 1998, are 16–35 years of age in 2014. Like every generation before them, Millennials have been shaped by the parenting style of the generation that raised them (the boomers) and by a unique set of life experiences. As they head off to college, enter the workforce, and start families, Millennials are poised to bring their desires, values, and style to every aspect of society.

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