China’s Evolving Diet

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Chinese consumers continue to shift their diets as incomes rise — including more sophisticated tastes, the pursuit of convenience, and an increasing demand for food safety.

This trend will likely grow as China’s younger generations — raised in a more prosperous, post- reform China — become more dominant within Chinese society.

But the changes continue to evolve as the middle class grows and incomes rise, and as China’s younger generations who were raised in a more prosperous, post- reform China become more dominant within Chinese society.