Research that

Drives Innovation

Consumer, Business, and Technology Trends Research . . . that's ahead of its time.

Strategic Foresight

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Change the future.

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Breadth of Coverage
Recognizing that future opportunities and threats will most likely come from outside one’s immediate industry/category, we look broadly at changes in consumer life and technology.

Rigorous Analysis
Our research is written to be scannable and easily digestible by busy professionals. We synthesize dozens of sources but go far beyond the surface analysis offered by many trend-spotting and cool-hunting services.

Longer Time Horizon
We look out 5, 10, and occasionally even 25 years, but always “walk back to today” to provide actionable implications in every analysis so you can make more effective decisions today.

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Custom Foresight Services

Custom Research Briefs

Take advantage of the opportunity to gain a deeper perspective on any topic or issue about the future. Identifies the drivers behind the trend, potential futures, risks, opportunities, and business implications.

"Top Trends" Studies

Organizations need to separate the signal from the noise. Through a collaborative process, Future in Focus helps clients identify, understand, and prioritize the trends with the greatest potential for impact to brand, category, consumer segment, or industry.

"Future of..." Studies

These studies explore the future of an industry, category, consumer segments, or key technology. Clients gain a clear understanding of the most probable trajectories for the future, possible wildcard alternatives, and key opportunities and implications for their organization. They are then positioned to move from foresight… to insight… to action.

Reliable Insights

See what we published 8+ years ago

What they are saying

The insights that Future in Focus provides to me and my team are invaluable, both the Global Lifestyles & Technology Foresight reports delve into areas of great interest to any company dealing with product development.

Keiichi Kitahara

Nissan, North America
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I’ve worked with Future in Focus over the past few years, and the trend insights I’ve had access to have helped with tremendously with forming our strategic plans. They are a pleasure to work with and you can tell they are passionate about trends forecasting.

Ruth Waters

ConAgra Foods
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We have relied on social and technology reports from Future in Focus for several years. We find the reporting concise, intelligent, revealing and well documented. In this fast paced world, we appreciate the short format reports, that are packed with relevant information. Written by well trained futurists, these reports open our eyes to new topics that we would have otherwise missed. Always a pleasure to work with.

Dave Sheluga

Ardent Mills
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